TAT seeks marketing ‘Bright Spots’ in difficult global tourism environment
July 5, 2009 by admin
Filed under TAT Release
Bangkok, 29 June 2009
The Tourism Authority of Thailand has unveiled a multi-pronged strategic marketing campaign for 2009-10 that will build on the country’s long-standing strengths such as its geographical location, value for money factor, good image and excellent range of products and services.
The strategies range from stepped up online-marketing efforts focussing on social media to short-duration packages targeted at nearby and neighbouring countries and intensive pursuit of new markets and niche-products.
The strategies and campaigns were unveiled to the Thai tourism industry private sector at the end of the TAT’s annual marketing plan meeting on June 29. This period is particularly important for the TAT which will be celebrating the 50th anniversary of its founding in 2010.
